Deo Cardi Nathanael is an entrepreneur who began his career as a Teaching Assistant at BINUS University, Jakarta, around 14 years ago. He then became a System Analyst at PT Nusantara Compnet Integrator, before building his first IT startup, Kotagrosir.com, as Co-Founder & CMO, which successfully raised USD 37,000 in funding.
From technology, he moved into the world of brands. In 2016 he founded Foodinhands, a culinary media and community with more than 2,000 F&B creators. In 2017 he founded Inhands Agency (PT Inhands Solusi Digital), an F&B and branding consultancy in Jakarta. He also served as VP Marketing of Nikmat Group, home of Kopi Lain Hati, Street Boba, and Gildak.
Today he leads Cardi Nusantara (PT Digital Cardi Nusantara), founded in 2023 in Jakarta as a business growth ecosystem. It includes Cardi Branding for brand strategy and development, Cardi Digital for digital marketing, Cardi Agent for AI-powered business automation, and Cardi IPO Partner for preparing a company’s brand, marketing, sales, and IT systems for IPO.
Cardi Nusantara was born from more than 10 years of experience building over 30 brands across F&B, FMCG, fashion, skincare, and lifestyle, including Kopi Lain Hati, Street Boba, Gudbite, Republic Padel, Tea N Tales, and Surya Painting. Its strength is end-to-end support within one ecosystem: from brand strategy, digital execution, and AI systems, to commercial readiness for IPO.
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